New Market Research Report: Direct Selling in Romania

From: Fast Market Research, Inc.
Published: Fri Aug 14 2015

Direct selling in Romania benefits from steady demand for beauty and personal care products, which remain the most popular products in direct selling, generating the core part of overall sales in the channel. Women form the key target group for well-established brands such as Avon and Oriflame. They are attracted by the wide product assortment, reasonable prices and frequent price-based promotions, as well as the direct contact with sales representatives, who provide them with a professional consultation.

Competitive Landscape

Avon Cosmetics Romania led direct selling with a 52% share of value sales in 2014. The success of the company is attributable to its large network of agents, and good quality and reasonably priced beauty and personal care products covering a wide range of consumer needs, as well as strong promotional activity. Avon is perceived as a consumer goods brand which offers high-quality products, and not just a direct selling company.

Full Report Details at

Industry Prospects

Direct selling is likely to develop further, alongside the expanding consumer base, particularly amongst residents of small towns and rural areas, which are far from saturated with chained store-based retailers. New product launches and new entrants are likely to be seen in the channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Romania?
* How important is direct selling in Romania?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Direct Selling in Japan
- Direct Selling in Indonesia
- Direct Selling in Mexico
- Direct Selling in South Korea
- Direct Selling in Hong Kong, China

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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