New Report Available: Womenswear in India

The number of women joining the workforce is on the rise in India. This represents an opportunity for womenswear players as women are increasingly willing to buy branded products. Also, availability of branded womenswear is on the rise, with more players opening stores across the country.

Competitive Landscape

Page Industries Ltd led womenswear in India with 1% of retail value sales in 2014. The company has popular brands such as Jockey and Speedo, which are performing strongly in the Indian market. The company is increasing its presence in the smaller tier-two and tier-three cities of the country in an effort to reach more consumers residing in these centres. Jockey launched the ‘Seamless Shapewear’ collection during 2014 and claimed the product provides ‘superior shaping with all-day comfort’. The company carried out a 360 degree marketing campaign for the ‘Shapewear’ collection through print media, television advertisements and through large billboards in high streets and shopping malls across the country. Jockey carried out the campaign ‘Jockey or Nothing’ and released a new commercial titled ‘Love’ across satellite channels helping create awareness about the brands

Full Report Details at
- http://www.fastmr.com/prod/1031501_womenswear_india.aspx?afid=301

Industry Prospects

Over the forecast period, womenswear is expected to register a retail value CAGR of 3% (constant 2014 prices) to reach Rs1.0 trillion in 2019. The ongoing shift from the informal to the formal channel within womenswear along with growth of modern retail outlets and internet retailing growth are expected to boost the performance of womenswear over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in India?
* What are the major brands in India?
* How dynamic is the growth of clothing and footwear internet sales?

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