Pet Products in Brazil - New Report Available

From: Fast Market Research, Inc.
Published: Sun Aug 16 2015

Pet products recorded 15% current value growth in 2014, reaching R$2.0 billion. The performance, when compared with 12% current value growth in 2013, was very positive, mainly due to the increasing perception that pets are family members and deserve the best products available, which was a reflection of the major move towards pet humanisation. The higher purchasing powers of middle-income consumers also had a positive impact on sales of pet products, but such demand may become more unstable in 2015 and 2016 due to the negative economic situation in the country, which is a potential threat to category performance. In 2015, current value growth of 12% is expected, indicating that consumers will not stop buying such products for their pets, but that they might be looking for cheaper brands.

Competitive Landscape

The leading companies within pet products in 2014 were mainly from healthcare, as this specific category consisted mostly of multinational companies, which sold products with high added value. Pet healthcare accounted for a large proportion of pet products, registering a 39% value share in 2014, second only to other pet products with 47%. Merial Sa├║de Animal continued to lead pet products in 2014, recording an 11% value share in 2014, followed by Laborat├│rios Pfizer in second place and Bayer (Brasil) in third, both with a 5% value share.

Full Report Details at

Industry Prospects

Pet products is expected to grow at a CAGR of 5% at constant 2015 prices over the forecast period, which is slightly slower than growth at a CAGR of 5% registered over the review period. The slowdown in growth will be mainly driven by other pet products, which is set to grow at a CAGR of 5% at constant 2015 prices, much slower than growth at a CAGR of 8% over the review period. This slowdown in growth will be mainly due to the economic situation in the country and the allocation of available income for purchasing more-essential items, such as medicines when necessary and pet food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares

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