Deodorants in Peru - New Market Study Published

From: Fast Market Research, Inc.
Published: Sun Aug 16 2015

In 2014 the category continued to grow rapidly as the consumer base expanded. This occurred alongside improvements in the economy as well as an expansion of retailing to other areas of Peru, increasing consumer awareness of these products and improving their accessibility. This category, as well as hair care, are considered entry products to the overall beauty and personal care market. Consumers previously indifferent to beauty and personal care because of poverty, move more easily to other products after their initial entry to the market.

Competitive Landscape

In 2014 Unilever continued to lead the category accounting for a 28% value share. The company has very important brands in its portfolio, such as Rexona, Axe and Dove, all of which are constantly promoted.

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Industry Prospects

The category is set to record a CAGR of 6% in value sales at constant 2014 prices over the forecast period. It is expected that the category will continue growing rapidly, outperforming the growth expected for the economy. The category still has important development potential making it still possible for players to continue expanding through attracting new consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Peru?
* What are the major brands in Peru?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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