Just Published: "Dog Food in Colombia"

Over the course of 2015, growth should continue as there is still much potential for packaged dog food, because it is estimated that 75% of dog owners still feed their pets with home-made food and leftovers. Additionally, the dog population in Colombia will grow by 3% in the year, with all indications being that the level of consumption will remain good in 2015.

Competitive Landscape

The competitive landscape for dog food in 2015 will not have major changes. Some local Colombian and regional players, such as Solla SA and Alimentos Polar de Colombia SA, are expected to see their value shares gradually increase due to a mix of product launches and the strengthening of the Colombian peso, which will make them more competitive than import players. Major international players, such as Nestlé Purina PetCare de Colombia SA and Mars Andean Ltda, will continue fighting to maintain their shares and try to encourage consumers of economy products to purchase their products. Also, new players could enter the Colombian dog food category, such as some European brands after the FTA with the EU.

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Industry Prospects

The educating of pet owners will be a key trend throughout the forecast period in Colombia, and one that companies are depending on as part of their strategies for sales growth. Companies are expected to work on expanding the message that dogs should be fed properly, not with leftovers, in order to have good health and live longer. Companies are likely to look for more ways to position key products; they will create new needs and therefore products to fulfil these needs. So there will be a wider offering of products according to age, breed, health requirements, flavours and lifestyles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Colombia?

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- Other Pet Food in Colombia
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