Market Report, "Cafes/Bars in Portugal", published

From: Fast Market Research, Inc.
Published: Mon Aug 17 2015

Towards the end of the review period, cafés/bars faced ongoing difficulties due to the ongoing economic recession and the increase in the rate of VAT levied on consumer foodservice businesses from 13% to 23% which was levied in 2012. In fact, the influence of this situation forced many cafés/bars to close down during 2012 and 2013, which led to drastic decreases in the number of independent café/bars operating in Portugal. In 2014, the balance between the opening of new outlets and the closures of existing outlets was still negative, but the total number of café/bars remained relatively stable, decreasing by just 1%, which is a sign that the negative trend is beginning to be arrested. Recent closures in the channel often involved new outlets that could not survive during the critical first two years of their existence.

Full Report Details at

Competitive Landscape

In 2014, Sonae Investimentos SGPS SA, owned by Sonae SGPS, the top retailer in Portugal, was the leading operator in chained cafés/bars with a 59% value share. The company owns Bom Bocado, a chain of cafés/bars located inside the shopping centres owned by the group and in which it also operates the Continente hypermarkets. This leading position was clearly due to the high number of Bom Bocado outlets. At the end of 2014, the company owned 102 cafés/bars outlets in Portugal, while no other chained player in the channel was operating more than 15 outlets. Nevertheless, café/bars remains a very fragmented consumer foodservice channel and one which is clearly dominated by small independent players. As such, others accounted for 99% of outlets in the channel in 2014, as well as 98% of value sales.

Industry Prospects

The rise of café culture in Portugal is expected to continue positively influencing sales in cafés/bars over the forecast period. The category is likely to continue being characterised by independent cafés/bars and thus this category can be expected to largely determine overall value sales over the forecast period. However, the number of chained cafés/bars is expected to increase over the forecast period, with the anticipated further development of global brand such as Starbucks. The trend towards specialist coffee shops is expected to continue building over the forecast period, with the lifestyles of younger Portuguese people likely to remain very busy. As a consequence, the coffee-to-go trend could also be a major trend in the channel over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Portugal with research from Euromonitor's team of in-country analysts.

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