Dog Food in India - New Market Report

Dog food is expected to evolve further towards premiumisation in 2015. Lifecycle and breed-specific food, functional food, human-grade-ingredient-based foods and vegetarian food for vegetarian pet owners are a few segments expected to gain in popularity in 2015.

Competitive Landscape

Mars International India Pvt Ltd, with its Pedigree brand, remained the category leader with a value share of 38% in 2014. This was followed by Royal Canin India Pvt Ltd, which competes with a premium positioning, with a value share of 17%. Globally, both companies are owned by Mars Inc but in India they operate as two different identities. The Pedigree brand is focused on distribution, and is among the very few dog food brands available in traditional as well as modern grocery retailers. Royal Canin leverages on upselling from economy brands by providing speciality products.

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Industry Prospects

Urbanisation and hectic lifestyles will bolster the need for companionship among urban dwellers over the forecast period. According to Euromonitor International Countries & Consumers data, the average age of women giving birth to their first child is expected to rise by 1.7 years from 2009 to 2019, and a similar trend will also be seen in the average age of a woman getting married for the first time. The first is a small but peculiar trend wherein young women are choosing dog motherhood instead of babies. This is expected to continue over the forecast period. On the macro level, the humanisation trend is expected to drive overall growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in India?
* What are the major brands in India?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?



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