"Womenswear in Singapore" is now available at Fast Market Research

Women in Singapore were increasingly extravagant in their spending on apparel, pushing 4% current value growth in 2014. According to Singapore’s Ministry of Manpower 2014 report, the rate of working females in Singapore increased significantly over 2003-2013, allowing them to have stronger spending power. Sales of womenswear consequently benefited greatly, bolstered by the accessibility of retailers offering premium quality apparel for women. The increasingly hectic lifestyle for women in Singapore also boosted their shopping quantity as they indulged in retail therapy as a form of stress relief.

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Competitive Landscape

Punto Fa SL (Mango) retained its leadership position within womenswear in 2014 with a 6% current value share. Mango is a well-known brand in Singapore with strong brand equity. Although Mango has been known as a high-street fashion brand, its image is becoming increasingly premium. This was evident in its marketing in 2014, which used black and white colours to project a more sophisticated image, and similarly sophisticated in-store design and atmosphere. Its collection also stocked more professional clothing, including jackets and coats targeting tourists and locals who could afford to travel. With increasing disposable income amongst its patrons, the brand is shifting its focus to the higher-income consumers to retain sales shares.

Industry Prospects

Value sales of womenswear are expected to increase at a 2% CAGR at constant 2014 prices over the 2014-2019 forecast period, reaching SGD2.5 billion in 2019. The growth rate is expected to be slower than that in the review period due to the maturity of womenswear. However, the prospects remain positive largely due to the shift to premium products and forecasted entrance of more international brands into Singapore. Consumers are more exposed to global trends and styles, and will venture beyond mainstream brands and fashion. This increasingly adventurous sense of style is also an opportunity for online retailers as more consumers search for unique labels to stand out from others.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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