Spirits saw only a marginal loss in volume sales despite the challenging German demographics. Premiumisation remained a key driver in the category, particularly in imported products, such as rum, gin and whiskey. Both premium and super-premium registered fast growth within rum, other blended Scotch and gin. Premium products profit from a strong presence in bars in the main cities, and are also bought off-trade for neat consumption. Growing demand is also seen from young consumers, as the trend...
Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/1031429_spirits_germany.aspx?afid=301
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Spirits in Germany: New research report available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001