"Fragrances in Japan" is now available at Fast Market Research

In 2014, fragrances in Japan grew by 2% in current value terms to exceed sales of ¥46 billion. In 2013, the category returned to positive growth thanks to economic recovery, with 2014 posting a stronger performance as a result of a number of factors. Firstly, the VAT increase from 5% to 8% implemented in April 2014 had a significant impact on fragrances. Many consumers rushed to make multiple purchases before the VAT hike in order to save money, which contributed to volume growth. In addition, the VAT increase was directly reflected in retail prices after April 2014, thus driving unit price growth.

Competitive Landscape

Fragrances in Japan remained highly fragmented in 2014. "Various distributors" accounted for a 27% value share, with the leading distributor, Bluebell Japan, leading the field. Bluebell Japan has been operating in fragrances since 1954 and the company distributes 25 international fragrance brands, including Bvlgari and Gucci. Chloé by Chloé, also distributed by Bluebell Japan, grew in popularity towards the end of the review period, with its value share rising to 2%. Its feminine and light scent was well received by consumers.

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Industry Prospects

Over the forecast period fragrances is expected to register a value CAGR decline of 1% at constant 2014 prices. Following a strong 2014 due to unit price increases and a last-minute shopping boom before the VAT hike, it is unlikely that these factors will remain influential in the future, hence the category’s projected decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Japan?
* What are the major brands in Japan?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?



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