"Oral Care in Peru" Published

During 2014 the category continued specialising and as a result categories, such as denture care, dental floss and mouthwashes and rinses grew dynamically. Some consumers have already included such products in their hygiene routine and new consumers are just entering the category as they specialise their consumption and begin to demand additional products and categories to complement their oral care.

Competitive Landscape

In 2014 Colgate-Palmolive continued to lead the category, accounting for a 70% share of value sales. The company has the most powerful brand in the oral care category, and also has a wide variety of products. The company sells products directed to all income groups making it possible to find premium and economy products in the same line.

Industry Prospects

Value sales at constant 2014 prices are set to rise by a CAGR of 5% over the forecast period. It is likely that the anticipated slowdown of the economy for the coming years will also impact the category, also generating slower growth rates.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Peru?
* What are the major brands in Peru?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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