Market Report, "Baby and Child-Specific Products in Peru", published

The category grew extensively in 2014 despite a deceleration in the economy. The category recorded important growth as new consumers began to adopt it. Moreover, birth rates in the country are still positive, which also promotes the growth of baby products.

Competitive Landscape

In 2014 Johnson & Johnson sustained its category lead, accounting for a 34% value share. The company has a very powerful brand name and presence in the country. Its brand is highly associated with baby products and the company is considered to be a baby specialist.

Industry Prospects

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- http://www.fastmr.com/prod/1032182_baby_childspecific_products.aspx?afid=301

The category is set to record a CAGR of 6% in value sales at constant 2014 prices over the forecast period. It will continue growing steadily, although the economy in the country is likely to slow down. The anticipated category growth will stem from its ongoing potential with consumers expected to continue moving from general family products to "specialised" alternatives, which will promote category growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in Peru?
* What are the major brands in Peru?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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