"Dog Food in the United Kingdom" Published

The main trend impacting dog food in 2015 is expected to be an ongoing shift towards smaller dogs and a shift towards single-dog households. With many consumers living alone or in couples, a single small dog is viewed as offering companionship but with less fuss. Busy lifestyles are thus also contributing to this trend. The small dog population is expected to grow by 2% in 2015 over the previous year and by 19% during the review period as a whole. In contrast, the overall dog population is expected to decline by over half a percentage point in 2015, with decline being particularly sharp in the large dog population at 8%.

Competitive Landscape

Mars is expected to remain the leading player in dog food in 2015, despite seeing almost a percentage point drop in value share in 2014 and dropping below 26% share. The company however has a strong lead over second-ranked Nestlé, which accounted for only 18% value share, and also saw a slightly softer drop in value share. Furthermore, the company invested heavily in marketing in dog food in 2015 and also launched new products, thus pushing aggressively to regain share.

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Industry Prospects

There is likely to continue to be an increase in the number of households with dogs in the forecast period, with growth being supported by a stronger economic performance in the country. The number of dog-owning households is furthermore likely to exceed the number of cat owning households. However, many consumers will opt for smaller dogs, seeking pets that are easier to care for and that fit better into often-cramped living conditions. Consequently, the small dog population is expected to see a further 6% growth in the forecast period, while the medium and large dog populations will continue to decline. There will also continue to be a shift towards single-dog households as a result of busy lifestyles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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