"Internet Retailing in Russia" now available at Fast Market Research

Internet retailing registered the highest growth of all non-store retailing channels in Russia as well as holding 69% value share in 2014. Regional expansion, continuous development of multi-channel strategies by the biggest offline retailers, improvement of delivery service and consolidation of online players were the main trends for internet retailing in 2014. Online retailers continued to cover new cities and regions establishing delivery infrastructure. They primarily meet unsatisfied demand of consumers in small and mid-sized cities who do not have access to some of the products in offline stores and/or look for lower prices. The channel showed stronger growth in the regions than in the big cities, such as Moscow and St Petersburg.

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Competitive Landscape

Svyaznoy Group ZAO led sales in 2014, reaching value share of 5%. The retailer operates a multi-channel format of stores under the brand Svyaznoy, selling goods offline and online. Primarily, Svyaznoy Group was an offline retailer that developed a wide network of outlets selling mostly mobile phones, accessories for mobile phones and various other consumer electronics. Its online store became popular among Russian consumers due to its well-known retail brand. The retailer also benefited from the growing interest among online buyers to purchase consumer electronics via the internet. Svyaznoy Group offers various delivery and payment options, posts video reviews of new products, offer discounts and loyalty programmes and operates a free hotline to receive more information about products, company and all of its services. There is also the possibility for customers to leave a post about the purchased product and ask questions to the company.

Industry Prospects

Internet retailing is expected to continue to record growth throughout the forecast period, recording a value CAGR of 13% at constant 2014 prices to reach RUB1.1 trillion in 2019. The main driver for internet retailing will be the continuous growth of internet users, improvement of internet connection in the regions and growing penetration of smart phones. It is expected that new online stores will be opened by both pure and multi-channel players, while existing internet retailers will significantly improve their online services to make the process of ordering, payment and delivery as convenient for consumers as possible. More and more internet players are expected to launch mobile versions of their websites and focus on consumers living in the regions of Russia.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Russia with research from Euromonitor's team of in-country analysts.

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