The precarious economic situation in Ukraine framed spending in full-service restaurants in 2014. Due to increasing unemployment, the threat of job losses and increasing unit prices of food, consumer sentiment was rather pessimistic. The tendency towards thrifty behaviour was not merely a choice but a necessity as many households simply could not afford to visit full-service restaurants. Consumers remained highly price sensitive and avoided spending away from home, especially on dinner. It is clear that the tough times which many Ukrainians consumers faced led them to reduce expenditure in 2014, and dining out remained one of the main areas on which to economise. This led to many Ukrainians preferring to prepare meals at home, as this represents a much cheaper way of eating well.
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Competitive Landscape
Full-service restaurants remained a very fragmented environment in 2014 as small independent local operators continued to dominate. The numerous independent operators categorised under others accounted for a combined share of 93% of full-service restaurants’ total value sales in Ukraine in 2014.
Industry Prospects
The full-service restaurants category is expected to decrease at a CAGR of 6% in constant value terms over the forecast period. The development of full-service restaurants is expected to be hampered by rising rents and living costs, with the high prices charged in the majority of full-service restaurants in Ukraine, especially those operating in the premium segment. Amid adverse economic circumstances, a significant proportion of Ukrainian consumers tend to limit their expenditure by curbing spending on all but the absolute essentials. and this means limiting the frequency with which they dine out in full-service restaurants.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Full-Service Restaurants in Ukraine market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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Newly released market study: Full-Service Restaurants in Ukraine
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001