Just Published: "Street Stalls/Kiosks in China"

Mainly driven by impulse purchases, street stalls/kiosks maintained strong value growth in 2014, benefiting from the diverse product/flavour offer, which encouraged purchases among passers-by. In addition, operators frequently marketed healthier and more exotic flavours to attract consumers, as is the case with Yam and Barley Milk from CoCo International Co Ltd and Oolong Latte from Happy Lemon International Ltd.

Competitive Landscape

Chained street stalls/kiosks operators lead the channel, with CoCo International Co Ltd ranked first in terms of outlets, transactions and value sales in 2014. Having a nationwide sales network, CoCo International enjoys strong brand awareness with a wide choice of products. Furthermore, the company’s total number of outlets is around three times that of its closest competitor, second-ranked Happy Lemon International Ltd in 2014, meaning that it has a much stronger presence across China.

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Industry Prospects

The forecast period performance of street stalls/kiosks is likely to be relatively sluggish compared with the review period in terms of outlets, transactions and value sales growth. The channel will be impacted by the rising health awareness among local consumers. A growing number of consumers have started to understand the potential health impacts of the long-term intake of unhealthy foods and beverages such as fried chicken and milk tea with artificial additives. Thus, they are likely to reduce their patronage of such street stalls/kiosks over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Street Stalls/Kiosks in China?
* What are the major brands in China?
* How prevalent are chained street stalls or kiosks in China?

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