Now Available: Cat Food in Russia

Cat food is expected to record slow development during 2015 with 3% volume decline. This is due to the increase in the cost of living of Russian pet owners. They still considered their cats as family members, but at the same time, they continued to search for ways of how to economise. Therefore, the economic crisis in Russia and decline of disposable incomes are set to be the key factors influencing cat food development’s in 2015.

Competitive Landscape

Category polarisation is expected in cat food over 2015 with declining volume sales of mid-priced and increasing sales for economy and stable premium segments. This trend will very likely continue in the coming years, as nothing seems able to stop mid-priced products from losing their selling points to economy priced products. Premium, moreover, is backed by the growing consumer group of wealthier cat owners, who look for premium, high-end messages on retailers’ shelves.

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Industry Prospects

Over the forecast period, sales of cat food are expected to grow by a value CAGR of 3% at constant 2015 prices, reaching total sales of RUB90.4 billion in 2020. In the same year, volume sales are set to reach 360,000 tonnes, posting a 3% volume CAGR. Cat food is expected to remain immature, as the majority of Russian pet owners will not buy prepared food for their pets, mainly due their low incomes. Economy-priced products will be the best performer, as this will be the best solution for pet owners, who prefer to buy prepared food on limited budgets. Limited incomes will play a significant role in the anticipated shift towards more-affordable economy cat food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Russia?
* What are the major brands in Russia?
* How fast are consumers trading up to prepared cat food?

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