New Report Available: 100% Home Delivery/Takeaway in Russia

In 2014, 100% home delivery/takeaway was the fastest-developing category in Russian consumer foodservice. Active lifestyles and the constantly increasing pace of modern living, especially in large cities, resulted in extremely high 100% home delivery/takeaway value growth in 2014, as sales reached RUB16.7 billion. Mainly popular in Moscow and St Petersburg, the home delivery concept is nevertheless widespread in the country’s regions and is widely represented there by local players. The ability to order favourite dishes at affordable prices, saving time cooking at home, has become increasingly attractive for the majority of citizens, and due to new companies appearing and special brands being offered, the category managed to show the greatest value sales increase in 2014.

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Competitive Landscape

The first company in Russia that introduced the popular takeaway format, Sushi Wok, became the 100% home delivery/takeaway leader in 2014, achieving a 35% value sales share and operating 350 outlets. Quickly prepared dishes with high-quality ingredients, a wide variety of menu options and considerably reduced prices explain the brand’s high popularity among consumers. The brand only opened its first outlet in 2011 in St Petersburg. It is now present in the biggest cities, and in 2014 operated with a 24% share of the total number of outlets within 100% home delivery/takeaway. However, its great success has led to the appearance of direct competitors, which have begun to offer main Japanese dishes at quite moderate prices. In 2014, Sushi Shop had 186 outlets, Sushi-city had 80 and Sushi-market had 33 among the other biggest sushi chains.

Industry Prospects

100% home delivery/takeaway has a projected forecast period value CAGR of 3% at constant 2014 prices. Despite the current extremely rapid category growth, the significantly changed economic situation and the worsened purchasing power among Russian consumers will have negative influences on 100% home delivery/takeaway categories in 2014-2019. However, due to the constantly growing popularity of Asian cuisine and the still-negligible presence of operators in the state regions over the forecast period, there will be a considerable increase in the number of new local independent players within other 100% home delivery/takeaway.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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