"Cough, Cold and Allergy (Hay Fever) Remedies in Russia" is now available at Fast Market Research

Due to climatic peculiarities, sales of cough, cold and allergy (hay fever) remedies have a notable seasonal pattern in Russia, with demand spiking in autumn and winter. 2013 saw an increase in the number of people with flu and other viral diseases. According to official statistics, in 2013 there was an 88% increase in deaths from these conditions. The end of 2013 and the first half of 2014, however, were characterised by a weaker flu epidemic in Russia compared with the review period, which consequently limited the category’s sales growth.

Competitive Landscape

Novartis Consumer Health OOO continued to lead cough, cold and allergy (hay fever) remedies in 2014 with a 17% value share. The company’s position can be attributed to its portfolio of strong brands and ongoing marketing support for them. Novartis Consumer Health is present in decongestants, cough remedies, combination products, antihistamines/allergy remedies (systemic) and paediatric cough, cold and allergy remedies. The share of Novartis Consumer Health OOO was more than double that of its main competitor in cough, cold and allergy (hay fever) remedies, Johnson & Johnson OOO.

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Industry Prospects

Cough, cold and allergy (hay fever) remedies in Russia is set to post positive but slower value growth over the forecast period. The category is predicted a value CAGR of 2% at constant 2014 prices to reach sales worth RUB64 billion by the end of 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Russia?
* What are the major brands in Russia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?



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