New Study: Full-Service Restaurants in Poland

2014 was a relatively difficult year for the operators of full-service restaurants. The value increase of 2% was mainly caused by price increases as in terms of number of transactions the category was showing a downtrend. Customers are becoming increasingly demanding and seeking to get not only high-quality food at affordable prices, but pleasant atmosphere and service. A number of players were not able to meet increasing expectations and thus had to stop running their businesses. At the same time, many new players were entering the market with different concepts trying to offer something unique. As a result of such rotation, number of outlets remained fairly stable with a slight increase seen in 2014.

Competitive Landscape

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Sfinks Polska continued to lead full-service restaurants in terms of both number of outlets and value sales in 2014. The leading position was achieved thanks to a diversified brand portfolio as the company is running three chains with different concepts. Sfinks Polska is present within Middle Eastern full-service restaurants with the Sphinx brand, European full-service restaurants with the Chlopskie Jadlo brand and Asian full-service restaurants with the Wook brand. However, it should be noted that the company was closing some unprofitable outlets, which in the short term resulted in a value sales decline in 2014.

Industry Prospects

The Polish economy is expected to accelerate over the review period, which in turn will be reflected in increasing purchasing power and customer confidence. As a result, foodservice operators have also bright prospects for further development. However, it should be noted that customers are becoming increasingly demanding and it will not be enough for an operator to open an ordinary outlet. The concept as well as the target group has to be chosen accurately. Existing operators also have to meet customers’ expectations and thus it is vital to be flexible enough and to adjust the business according to changing customer habits and preferences. Some good examples observed over the review period include extended menus for children, introduction of a quick lunch or breakfast menu and diversification of the menu, including healthier options. Over the review period, meals from original Polish cuisine were enjoying the biggest popularity; however, it should be noted that even traditional food might be offered and served in very attractive and impressive ways.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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