Now Available: Hair Care in Pakistan

Hair colouring products have been able to acquire large shelf space in modern trade stores. Hair loss treatments was least preferred by consumers in hair care in 2014. Lower-class consumers have begun to prefer shampoos as an alternative to soap for hair care and prefer to buy it in sachets.

Competitive Landscape

Unilever Pakistan Ltd was the leading player in hair care in 2014 with a 34% value share and sales of PKR10.1 billion due to its on-ground promotional activities in rural and urban areas supported by heavy investment in television commercials. Its Sunsilk brand enjoys top-of-mind awareness among female consumers in Pakistan.

Industry Prospects

Hair care is predicted to flourish over the forecast period. There will be a number of skin specialists in the country who will recommend particular hair care brands to their patients.

Full Report Details at
- http://www.fastmr.com/prod/1031542_hair_care_pakistan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Pakistan?
* What are the major brands in Pakistan?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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