New Market Research Report: Incontinence in Georgia

On account of low product awareness and low income levels of target groups, incontinence products are not popular in Georgia. The main users of incontinence products are elderly people and this group has limited funds due to low pensions. People often forego the comfort of these products and solve the problem with reusable alternatives such as cloth and cellophane. Incontinence products are widely used during hospital stays after surgery or other therapies. People often remain loyal to brands used at hospitals and continue using them at home too.

Competitive Landscape

In 2014 SCA Group led sales with a value share of 65% at GEL400,000. All of the company’s sales were attained through its Tena brand, which is well established in Georgia. Good distribution and a sound pricing policy earnt Tena a dominant position in the category. Europrosan Spa also had a notable share with its brand Flufsan, which held a value share of 3% reaching sales of GEL20,000. The remaining 32% of value sales were generated by other small players. Among them is Ontex bvba with its Canped brand, sold mostly in pharmacies. Canped offers a wide range of incontinence products: adult diapers, pants, shields etc.

Full Report Details at
- http://www.fastmr.com/prod/1032334_incontinence_georgia.aspx?afid=301

Industry Prospects

Incontinence products has the potential to grow. Advertising campaigns to develop brand awareness will be key. The well-established distribution will help in development of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Georgia?
* What are the major brands in Georgia?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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