Dishwashing in Poland: New research report available at Fast Market Research

Penetration of dishwashers in Polish households is gradually rising, with the figure reaching almost 23% in 2014. A growing number of Poles appreciate the advantages of these utilities, particularly the convenience of use as well as the possibility of reducing water and energy consumption. This in turn impacts growing demand for automatic dishwashing products, which relates not only to basic categories such as liquids/powders/tablets, but also to complementary products and dishwashing additives.

Competitive Landscape

Henkel Polska with its Pur and Somat brands led sales in dishwashing with a retail value share of 24% in 2014. The company benefits from widespread availability of its products and vast brand awareness among Poles. In addition, these products are regarded as both effective and affordable, which helps to boost sales.

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Industry Prospects

Dishwashing is expected to continue to develop in coming years, with sales projected to rise at a steady 2% constant value CAGR over the forecast period to reach PLN709 million in 2019. New product developments offering added benefits will likely help attract new consumers and thus boost sales. Growing availability as well as a rising selection of products in all price segments will also fuel demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Poland market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Poland?
* What are the major brands in Poland?
* What is the dishwasher penetration rate in Poland?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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