Newly released market study: Oral Care in Poland

From: Fast Market Research, Inc.
Published: Thu Aug 20 2015

Poles paid increasing attention to their personal appearance. Combined with this they were more willing to opt for more sophisticated, better quality products, which in general were more expensive, translating into value sales increase. Customers were more willing to purchase oral care which is marketed as professional and recognised to be of high quality.

Competitive Landscape

Colgate-Palmolive and Procter & Gamble led oral care in 2014 with combined value share of 53%. Colgate-Palmolive was the most important player within toothpaste in terms of value sales, while Procter & Gamble led toothbrushes. Great companies’ success was achieved due to well-known brands such Colgate or Colodent in case of Colgate-Palmolive and Oral-B and Blend-a-Med offered by Procter & Gamble. Both players are ones of the most active within oral care constantly competing for customers through heavy marketing activities as well as frequent price discounts.

Industry Prospects

Full Report Details at

Over the forecast period, sales of oral care are expected to increase by a value CAGR of 3% at constant 2014 prices. The positive prediction is related to increasing demand for more sophisticated, better quality products. Moreover, increasing awareness of proper daily oral care will encourage customers to spend more money on additional products not limiting to the most basic ones such as toothbrushes and toothpastes. Such change of attitude will have a positive impact on the development of other product types such as dental floss or mouthwashes/dental rinses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Poland?
* What are the major brands in Poland?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Oral Care in Romania
- Oral Care in Indonesia
- Oral Care in Hungary
- Oral Care in Hong Kong, China
- The Future of the Oral Hygiene Market in Poland to 2018
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »