"Rtds/High-Strength Premixes in Uruguay" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Aug 20 2015

In 2014, the trend of consuming RTDs/high-strength premixes cooled after the initial success of Bacardi Mojito and Smirnoff Caipiroska. Companies either sensed this slowdown or had overestimated the possibilities for growth and significantly reduced their imports in 2014, serving the demand from existing stocks, with a subsequent fall in volume sales.

Competitive Landscape

Diageo has led RTDs/high-strength premixes volume sales since 2011, when the company introduced Smirnoff Ice to Uruguayan consumers. This launch was followed in 2012 with Smirnoff Caipiroska and Diageo rapidly captured the lead in high-strength premixes. In 2014 it comfortably led total volume sales with a 58% share and was unchallenged in high-strength premixes with a 53% total volume share and in RTDs with 58% of volume sales. Mendoza, once the overall leader with sales from other RTDs (cider-based Tunuyan fruit fizzes) fell to second position with an overall 8% total volume share in 2014, leaving Bacardi-Martini in third place with a 4% share.

Full Report Details at
- http://www.fastmr.com/prod/1032162_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

Total volume sales of RTDs/high-strength premixes are expected to record a 2% CAGR over the forecast period, a fall of 23 percentage points in comparison to the CAGR of the review period, unable to repeat the excellent growth rates recorded at the beginning of the review period. Consumption of these products has begun to level off as the growth in numbers of the target group is quite limited.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Uruguay market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Uruguay?
* What are the major brands in Uruguay?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?

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