Market Report, "Dog Food in Ukraine", published

Dog food in Ukraine declined in volume by 4% during 2015. This is due to the increase in the cost of living of Ukrainians. They still consider their dogs as members of their families, but they will constantly look for ways to economise. For example, bigger packaging and various discount programs are becoming more popular among price-conscious consumers. Therefore, the crisis in Ukraine and decline in real income are the key factors driving volume decline in dog food, especially mid-priced dog food. Also, part of customer base is switching from mid-priced to economy dog food.

Competitive Landscape

Three out of four leaders in dog food (Royal Canin Ukraine, Mars Ukraine and Nestle-Ukraine) faced problems with imports of their products from Russia to Ukraine in 2014. Due to this, companies had a lack of products and were more focused on the normalisation of their portfolios with imports from Europe. This stimulated them to change the design and packaging of their products in many cases. Those changes and the speed with which companies complete the normalisation of their portfolios, will define their competitive landscape in 2015.

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Industry Prospects

Dog food in Ukraine is expected to see sales rise at a volume CAGR of 3% and a value CAGR of 3% at constant 2014 prices, over the forecast period, reaching 22,000 tonnes and UAH1.4 million, respectively. This positive development is expected to be due to the anticipated increase in the percent of prepared food used for dog nutrition. Growing consumer awareness of these products is set to be stimulated by the promotions of the leading manufacturers, which is also likely to have a beneficial effect on demand for dog food during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Ukraine?

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