"Internet Retailing in Poland" Published

Internet retailing in Poland continued its dynamic growth following the mounting number of consumers who were convinced about this method of shopping for different product/service groups. Consumers were encouraged by wide product offers, attractive prices, ease of shopping and safe method of payment. The positive trend was fuelled by the fast pace of life which was attributable especially to lifestyles of inhabitants of large cities.

Competitive Landscape

Grupa Allegro Sp zoo was the clear leader of internet retailing with 38% value share. The company holds the commonly known Allegro selling internet portal, where thousands of transactions occur every day. The major part of retail selling includes C2C (customer to customer) and B2C (business to customer) transactions. In addition to the Allegro marketplace, internet retailing is greatly fragmented with numerous operators covering insignificant shares overall.

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Industry Prospects

Internet retailing in Poland will continue to rise at a rapid pace. The positive stimulus comes from the demand side, as a mounting number of Poles are both provided with internet infrastructure and fully convinced to place online orders. They are encouraged by the convenience and speed of making payments, wide assortment of well-presented products, quick and direct deliveries and no-risk payments. The comprehensive offer of a rising number of e-stores is also fuelling overall sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth 
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Poland?
* How quickly is internet retailing growing in Poland?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?

Reasons to Get this Report

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