"Nappies/Diapers/Pants in Romania" now available at Fast Market Research

Parents continue to be very selective with their brands, as when it comes to the health of their children there are few families who are willing to save money and buy a product with inferior quality. During the review period, there was an increase in online activity which impacted brand performance. Mothers generally spend more time sharing their experiences and trying to see which products match their budget. While private label products are increasing, parents tend to distrust such products that have poor consumer awareness and ask for opinions before buying certain products. In this sense, nappies/diapers/pants is becoming more complex with more and more choices for consumers and various ways of approaching different consumer segments through online marketing strategies.

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Competitive Landscape

Proctor & Gamble Distribution Srl led sales in 2014 with a 40% volume share. The multinational company is leading the category due to its high level of investment in marketing and the quality of its products. Consumer satisfaction is quintessential at Proctor & Gamble which generates high consumer loyalty and has contributed to building a strong image for its products, such as Pampers for instance.

Industry Prospects

During the forecast period, parents are expected to spend more time online, sharing opinions, checking for new products and making decisions about which products offer the best price-quality ratios. As this typology of consumers slowly increases, mid-priced products will be preferred as they offer a balance between less reliable low costs products and the overly expensive high-priced products. However, marketing strategies, especially those directed at TV audiences and online audiences will be an efficient leveraging tool to boost sales, especially in the case of newly launched products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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