Report Published: "Rtds/High-Strength Premixes in India"

From: Fast Market Research, Inc.
Published: Sun Aug 23 2015

Economic affluence, urbanisation, changing lifestyles and social gatherings in urban India are all persuading young people to engage in alcohol consumption. Young people, both male and female, are the key consumers of RTD pre-mixed alcohol in India. As alcohol is becoming an increasingly accepted beverage during social gatherings, young people have embraced RTDs with a low alcohol content. The popularity of RTDs has blossomed with young people now experimenting with flavours as of 2014.

Competitive Landscape

In RTDs/high-strength premixes, Bacardi-Martini held a 98% volume share in 2014, marginally improving its share over 2013. The category has been monopolistically controlled by Bacardi Martini since 2005.

Full Report Details at

Industry Prospects

The large youth base in India will remain the key consumers of RTDs during the forecast period. Rapid urbanisation, social acceptance of alcohol and economic growth in the country will encourage more young people to experience RTDs as a low alcohol product. This will stimulate double-digit volume growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in India?
* What are the major brands in India?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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Contact Name: Bill Thompson
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