BASF SA, Akzo Nobel Ltda and Sherwin-Williams do Brasil Indústria e Comércio Ltda continues to lead the home improvement category in Brazil. All three have their core business concentrated in home paint within home improvement, which shows the strength of home paint in the total home improvement environment, and the consolidation of this category in the country.
Due to the negative prospects for the Brazilian economy the consumption of home improvement products is not expected to perform as positively as over the review period. The category is expected to see a constant value CAGR of 2% over the forecast period, driven mainly by small repairs and renovations in consumers’ homes.
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Home Improvement Market ResearchAnalyse key trends and developments in Brazil for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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