New Study: Cider/Perry in Sweden

Growing consumer demand for dry cider continued to influence sales developments. This is particularly the case for dry cider from traditional cider-producing European countries, such as the UK and Ireland. Trends evident in other areas of alcoholic drinks, such as the rising popularity of craft beer within the beer category, are also becoming more apparent in cider/perry. Dry cider has a greater taste appeal for male consumers, especially those migrating from beer.

Competitive Landscape

Kopparbergs Bryggeri AB led total volume sales in 2014 with a share of 28%. It posted a marginal rise in share on 2013 results. 2014 saw growth in consumer demand for dry cider, and Kopparbergs states it has a strong position in this growing niche as its Kopparberg Naked Apple brand was the leading semi-dry cider in volume terms in Sweden in 2014. Kopparberg continued to command a strong position in sweet cider, which is traditionally preferred among Swedish consumers. The brewery stated in 2014 that its pear cider varieties have the highest volume sales in Sweden.

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Industry Prospects

Trade sources cite a desire among consumers to have an active involvement in the flavouring of their alcoholic drinks. This was an emerging trend in 2014 as bartenders and private consumers alike actively experimented with the addition of extra ingredients for cider, in order to create their own personal flavour combinations. This is likely to gain momentum and characterise forecast period volume sales for cider/perry as players such as Carlsberg Sverige AB are encouraging this trend by offering consumers tips on what ingredients can be combined with its brand Somersby Organic Apple.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

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