"Polishes in Cameroon" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Aug 24 2015

Value growth in polishes continues to be driven by shoe polish, which is the dominant product area and also saw the strongest current value growth of 10% in 2014 over the previous year. This area is benefiting from economic growth in the country, with many workers prioritising a smart appearance at work as they seek to move ahead in their careers. Urbanisation is also contributing to this trend, while rising disposable income levels are encouraging consumers to trade up to the leading brands in shoe polish, in search of higher quality and also as they seek to extend the life of their footwear.

Competitive Landscape

Sara Lee is the leading player in polishes and accounted for over 30% value share in 2014. This is thanks to the strength of the company's Kiwi brand in shoe polish. Kiwi has a strong reputation for quality and also offers numerous options, such as its Nubush Suede Renovator and its waterproof & shine Kiwi Quality range. With many consumers trading up within shoe polish at the end of the review period, as disposable income levels rose, this company also saw the strongest gain in value share in 2014, gaining a percentage point.

Full Report Details at
- http://www.fastmr.com/prod/1036465_polishes_cameroon.aspx?afid=301

Industry Prospects

Shoe polish will continue to drive sales growth in the forecast period. This product area is expected to see a good volume growth at 3% CAGR, benefiting from ongoing urbanisation and an expanding mid-income group. Consumers will also increasingly trade up from economy imports to the leading brands in shoe polish as economic confidence rises, with consumers notably becoming more likely to buy specialised shoe polish or value-added products that offer high shine and waterproofing. Thanks to this trend, shoe polish is also expected to see the sharpest rise in unit price at constant 2014 prices in the forecast period, with an increase of almost 18%. This product area is thus set to see the strongest value growth in polishes at over 6% CAGR.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Cameroon market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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Contact Name: Bill Thompson
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