Cider/Perry in Nigeria - New Market Report

Cider/perry was only just introduced in Nigeria in significant quantities in 2012 when Distell Group launched its South African products, Hunter’s Cider and Savanna Cider. Growth was therefore strong in 2013 as the company promoted its products with marketing drives. However, growth has been cut in half from 20% in 2013 to 10% in 2014 as the product appears to be losing out to RTDs which are flavoured products that offer a similar USP to the cider/perry brands, and are marketed as being healthy and having fruit flavours, such as apple.

Competitive Landscape

Distell Group dominates the category with a 92% volume share. It was the first company to enter cider/perry and widely distributes its key cider brands, Hunter and Savanna.

Industry Prospects

Over the forecast period, this relatively new category is expected to see a total volume CAGR of 5%.Given its novelty and growing incomes among the middle class in Nigeria, as well as the fast expansion of modern retail channels such as supermarkets and hypermarkets, the category should see interest from Nigerian consumers, particularly if manufacturers ensure that visibility is strong. However, given competition from cheaper RTDs, its growth potential would weaken compared to the review period.

Full Report Details at
- http://www.fastmr.com/prod/1036287_ciderperry_nigeria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Nigeria?
* What are the major brands in Nigeria?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

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