Market Report, "Incontinence in Azerbaijan", published

In Azerbaijan, the use of incontinence products leads people to feel embarrassed and suffer inconvenience, and they often prefer not to purchase such products. Moreover, there is limited availability of incontinence products. On the other hand, with rising levels of education and increasing product availability, consumer awareness and, subsequently, the use of incontinence products, has increased in Azerbaijan. However, despite this, incontinence is still an emerging category which has a low level of penetration in Azerbaijan households.

Competitive Landscape

Ontex bvba dominated incontinence in 2014 with a value share of 80%. The company’s brands are distributed by Mazarina MMC. The company has continued widening its distribution network and has increased its presence, especially in medical stores, where sales of incontinence products are high.

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- http://www.fastmr.com/prod/1036575_incontinence_azerbaijan.aspx?afid=301

Industry Prospects

Incontinence is expected to see positive growth in the forecast period. Its growth will mostly be fuelled by the increasing proportion of elderly people in Azerbaijan. Over the forecast period, levels of education and health awareness in the country are expected to increase further, which will have a positive impact on sales of incontinence products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Azerbaijan?
* What are the major brands in Azerbaijan?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Incontinence in the Netherlands