New Market Research Report: Sportswear in Australia

Stylish activewear or sports luxe continued to influence sportswear in Australia. In 2014, fashion trends were more accepting of a comfortable style, with items such as sneakers or leggings combined with a formal or fashion item for overall style. In this sense, apparel companies that traditionally operate in non-sport categories expanded their product ranges to offer lines that merged sportswear with fashion. For instance, Swedish fast fashion giant H&M launched a global collection in November 2014 with the designer Alexander Wang, which was successful in Australia. The range included sports bras, pullover sweatshirts and neoprene eveningwear. Within three hours of launching in Australia, the menswear component completely sold out in Melbourne and Sydney, whilst womenswear was sold out on the same day.

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Competitive Landscape

In 2014, Nike Australia continued to lead sales of sportswear in Australia with a retail value share of 6%. The company continues to strengthen its position in the female sports market, through numerous new products and through brand activation. For example, in July 2014 the company launched the Nike Pro Rival, a sports bra made with Dri-FIT fabric, offering medium-impact support and better definition. In addition, in May 2014, Nike Australia organised the third She Runs the Night, a nocturnal fun run for women, which attracted over 6,000 participants. The company has also been responsive to Australians’ increasing interest in activities like walking and running, with new products like the Lunar Glide 6 running shoe.

Industry Prospects

Sportswear is expected to continue its growth trend over the forecast period, with a value CAGR of 2% at constant 2014 prices. Greater awareness of the health benefits of physical activity will continue to encourage sports participation and therefore the demand for sports apparel. There is also a higher demand for adventure-related activities, which usually combine outdoor with performance activities, like ultra-marathons and trail running. Australia offers the perfect environment and weather conditions for growth of this adventure trend. Thus adventure races and other extreme sport competitions are likely to spur demand for performance apparel and outdoor apparel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.



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