Laundry Care in Azerbaijan - New Market Report

Consumers in Azerbaijan continue to benefit from rising disposable income levels thanks to growth in wages and the widening availability of consumer credit. Consequently, Azerbaijani consumers began to spend more freely on many types of products, including laundry care. The fact is that the main products within laundry care, laundry detergents, are considered essential by consumers in Azerbaijan.

Competitive Landscape

Laundry care in Azerbaijan in 2014 was characterised by consolidation and the strong presence of multinational companies, particularly The Procter & Gamble Co, Henkel AG & Co KGaA and Unilever Group, which accounted for 36%, 30% and 13% of retail value sales respectively at GBO level in 2014. Procter & Gamble was the clear leader in laundry care throughout the review period and in 2014 Procter & Gamble Azerbaijan accounted for 37% of value sales in the category at NBO level. This company was one of the first multinationals to enter laundry care in Azerbaijan and thus benefits from offering well-established brands and strong consumer trust. The company owns seven laundry care brands, Ariel, Tide, Dreft, Bonux, Mif, Ace and Lenor, with Tide and Ariel in first and second places in the category respectively at the end of the review period.

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Industry Prospects

Over the forecast period, it is expected that innovative new product launches and increasing investment in advertising among the leading companies in laundry care will boost retail value growth in the category. Moreover, the strong concerns of Azerbaijan consumers about cleanliness and the fragrance of their clothes are set to continue having a positive effect on demand for laundry care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Azerbaijan?

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