New market study, "Other Pet Food in Morocco", has been published

In fact, a large number of Moroccan households now opt to have pets other than just cats or dogs at home, and birds come in third place, mainly because they are easily to feed and can be kept in a cage, hence they do not require much space, and require little special treatment. On the other hand, having fish as pets at home in Morocco is still a new trend which is developing year-on-year, but mainly amongst upper-class households, because of the high time and expense which comes with having them, such as changing the aquarium water on a regular basis, and also the high cost of water treatments in order to keep them healthy. Ownership of hamsters is also growing in Morocco, but their number is still negligible, as most of these animals are imported from abroad.

Competitive Landscape

In 2013 the competitive landscape in bird food saw quite a change, as the company Versele-Laga took over the leading position from Gonzalo Zaragoza Manresa, which is the national brand owner of the Kiki brand in Morocco. This was mainly due to its extensive efforts to offer a large number of products under the Versele-Laga brand, and also it adopted a very strong distribution strategy, as it sells through several different distribution channels.

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Industry Prospects

Other pet food in Morocco was still led by bird food in 2014, as it represented the largest share in terms of both volume and value sales. However, the growing interest in keeping different pets at home is fuelling sales in this category. Many Moroccan households nowadays opt not just to have birds or fish, but also hamsters and sometimes turtles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Morocco?
* What are the major brands in Morocco?

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