"Cat Food in Bulgaria" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Aug 25 2015

Cat food sales differ greatly according to location. Average disposable income levels are lower in the smaller cities and villages and rural cat owners often economise by feeding their pets with leftovers. Sales growth in cat food is thus being largely driven by urban consumers, who are increasingly aware of cats' nutritional requirements. Many urban cat owners also live alone, thus viewing their cat as a beloved companion, with these cat owners being increasingly indulgent towards their pets. This trend is also being encouraged by cat owners becoming more likely to seek vets' advice or the advice of sales assistants in pet shops with regard to nutrition. Younger consumers are particularly driving this trend, with those in their 20s and 30s being considerably more focused on cat nutrition.

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Competitive Landscape

Mars led sales of cat food in 2014 with 40% value share and also saw the strongest gain in share in the year at half a percentage point. The company is expected to remain the leading player in cat food in 2015, benefiting from its wide range of products and strong brands such as Whiskas and Kitekat. The company also has a strong distribution reach and invests heavily in marketing, while new product development with a focus on gourmet indulgence in 2015 is expected to continue to boost the share of its Whiskas brand. In GBO terms, Mars meanwhile dominates overall sales thanks to its ownership of Royal Canin. This company ranked third in NBO terms in 2014 with a value share of 10%, while Mars accounted for just over 50% of value in GBO terms.

Industry Prospects

Value sales growth in cat food is expected to be driven by the pet humanisation trend. There will continue to be a shift to single-cat households, with these cats often living indoors in urban apartments. With these cats often being cherished companions, there will be a strong focus on indulgence in consumers' purchasing decisions in the forecast period. This is in slight contrast to dog food, where the widening ownership of pedigree dogs is expected to result in a stronger focus on obtaining optimum nutrition and biologically-appropriate diets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Bulgaria market research report includes:

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