New market study, "Cigars in Poland", has been published

During the Communist era the smoking of cigars or cigarillos was marginal. These products became more available in the 1990s, yet the breakthrough appeared just after Poland’s accession to the EU in 2004. The rising share of Poles aspiring to the status of well-to-do men, started to smoke cigars or cigarillos. The two driving factors were widening availability and more affordable prices. Therefore, cigars and cigarillos have been dynamically gaining popularity, yet consumption remains far behind Western European levels. Hence, cigars in Poland remained at the development stage at the end of the review period.

Competitive Landscape

Scandinavian Tobacco Group Polska remains the leader in cigars, with a 29% retail volume share in 2014. The company manufactures cigarillos in Poland and imports cigars. Nevertheless, the majority of retail volume sales derived from two brands produced in Poland: Café Crème and Colts. These brands attract the interest of Polish consumers due to their good value for money propositions. Moreover, as Scandinavian Tobacco Group Polska is a large manufacturer of cigarettes, cigars and cigarillos benefit from the wide distribution network developed for its basic product type.

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Industry Prospects

The radical increase in excise duty on cigars from 1 January 2015 may significantly hamper the development of the category in the forecast period. In particular, the growth of cigar prices will discourage consumers from purchase these products and slow sales development in the short term. Large cigars, due to the calculation of excise based on weight, can be expected to suffer most from higher unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in Poland?
* What are the major brands in Poland?

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