"Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan" now available at Fast Market Research

Many Kazakhs that contract colds and flu prefer to self-medicate. The reason is that consumers do not have enough time and do not like to visit doctors when they have a higher temperature, sore throats and sniffles. Moreover, the majority of consumers believe that have are sufficiently competent in matters of self-medication to take care of these symptoms themselves. There is a temperate continental climate in Kazakhstan, so there are cold winters and autumns, which bring about frequent cold illnesses. It also is notable that due to environmental pollution, especially in big cities, there is a lot of demand for allergy remedies. Moreover, the number of people suffering from different allergies constantly grows, which might be caused by worsening environment, but also by better treatment, greater awareness and a lot of information available about possible allergies in the society.

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Competitive Landscape

Novartis was the leading player with a value share of 13% in 2014, as consumers find its products to be highly effective. The brand Theraflu has had very strong promotion and recognition amongst Kazakhs. This brand alone took an 8% value share in cough, cold and allergy (hay fever) remedies in 2014.

Industry Prospects

Kazakhstan is expected to see continuing improvement in the fight against the production and distribution of counterfeit medical products. Secondly, from 2015 the government plans to ensure that all medical products produced domestically meet GMP standards, and this should allow Kazakhstan’s consumer health products to become competitive in Customs Union market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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