Husquarna Ukraina TOV dominated gardening with 3% value share in 2014. The company focuses on gardening hand and power tools, lawn movers and watering with a strong position underpinned by an excellent quality/price ratio. The company’s wide brand awareness and high quality of its goods helped it to hold leadership throughout the whole review period.
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A major factor influencing the development of gardening is economic crises and the decreasing purchasing power of consumers over the forecast period. Consumers shift towards the low-cost segment and postpone unnecessary purchases. This will continue to have a negative influence on gardening in the short to mid-term.
Gardening Market ResearchAnalyse key trends and developments in Ukraine for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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