Newly released market study: Gardening in Ukraine

From: Fast Market Research, Inc.
Published: Tue Aug 25 2015

The perception of gardening in Ukraine differs depending on the living level of Ukrainians. People with a low level of income perceive gardens as a possibility to grow some vegetables and fruit rather than buy such produce. These people buy gardening goods in low- or mid-price segments. People with a high level of income consider gardens as some well-maintained territory for relaxing. These people take care of their gardens and are ready to spend a lot on their improvement and maintenance.

Competitive Landscape

Husquarna Ukraina TOV dominated gardening with 3% value share in 2014. The company focuses on gardening hand and power tools, lawn movers and watering with a strong position underpinned by an excellent quality/price ratio. The company’s wide brand awareness and high quality of its goods helped it to hold leadership throughout the whole review period.

Full Report Details at

Industry Prospects

A major factor influencing the development of gardening is economic crises and the decreasing purchasing power of consumers over the forecast period. Consumers shift towards the low-cost segment and postpone unnecessary purchases. This will continue to have a negative influence on gardening in the short to mid-term.

Gardening Market Research

Analyse key trends and developments in Ukraine for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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You may also be interested in these related reports:

- Gardening in Romania
- Gardening in France
- Gardening in Argentina
- Gardening in Germany
- Gardening in Switzerland

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