Cigarettes in Egypt - New Market Report

At the beginning of 2015, the government announced that the prices of cigarettes, especially imported ones, were set to increase by 50%. Thus, for example, the price of L&M rose to EGP17 in 2015, up from EGP12 in 2014, while the price of Marlboro reached EGP24, up from EGP18 in 2014. This will boost value sales growth in 2015 and affect average unit prices over the forecast period. The government took this decision in an attempt to boost the state’s revenues.

Competitive Landscape

State-controlled Eastern Co SAE is the only company authorised to produce cigarettes in Egypt, whereas other companies can only import products or have Eastern Co produce their brands under licence. While Eastern Co used to be wholly-owned by the Egyptian government, recent years have seen a gradual shift towards more diversified ownership. In 2014, 55% of the company was government-owned, 5% was held by a shareholder association and the remaining 40% of shares belonged to public and private companies, banks and individuals.

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Industry Prospects

Value sales of cigarettes are expected to increase over the forecast period thanks to price rises of around 50% in 2015. However, consumers who used to smoke Marlboro are likely to trade down to Kent as this is a cheaper option which will allow consumers to carry on smoking following the price rises. Low-priced cigarettes will also benefit as middle-income consumers are likely to trade down to economy cigarettes as a way to carry on smoking. The sharp price rises are unlikely to stop Egyptians from smoking altogether over the forecast period as many do not believe that smoking presents a particularly great risk to their lives.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

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