"Cafes/Bars in Hong Kong, China" is now available at Fast Market Research

The aroma of coffee has been blowing through Hong Kong for quite some time. Many Hong Kong consumers get their idea of coffee from Starbucks, which opened its first outlet in Hong Kong in 2000. However, more consumers began to purchase coffee with a higher level of knowledge and were not satisfied with a common espresso-based coffee. Consumers sought a cup of coffee which had something to appreciate and study, like wine.

Competitive Landscape

Starbucks, under Dairy Farm International Holdings, led cafés/bars with a value share of 8% in 2014. It increased its outlets from 127 in 2013 to 137 in 2014, and most were located in popular shopping centres. Specialist coffee shops represented a 21% value share of cafés/bars in 2014, and Starbucks was the pioneer in this category. This achievement can be attributed to a combination of strong brand awareness and marketing strategy. The brand was not supported by a large above-the-line advertising campaign, although it fully utilised the social media channel. It won 80,000 new members a week and was the leading mobile phone application in Hong Kong. Its rewards programme successfully attracted new consumers, as well as retaining loyal ones. In addition, Starbucks’ extensive food and beverage menu provided a wide range of choice. It even added a children’s drinks menu recently to attract not only coffee-lovers but the whole family.

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Industry Prospects

Over the forecast period, cafés/bars is predicted to record a value CAGR of 1% at constant 2014 prices, which is lower when compared with the constant value CAGR of the review period. This is because growth is set to normalise after the rapid growth of the review period, with increased competition among specialist coffee shops predicted. Hong Kong’s coffee scene has already reached a world-class level and consumers are set to carry on pursuing coffee knowledge, and therefore specialist coffee shops with an emphasis on coffee education are booming in Hong Kong. These outlets offer coffee classes, such as latte art workshops and general knowledge courses, which expose consumers to the different brews of the world.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Hong Kong, China market research report includes:

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