New Market Report: Cotton Wool/Buds/Pads in Indonesia

From: Fast Market Research, Inc.
Published: Wed Aug 26 2015

In 2014, volume sales growth in cotton wool/buds/pads slowed down significantly from the previous year, to 6%. As the US dollar strengthened in the global market, the rupiah was at its weakest against it since 2010. More than 90% of cotton sold in Indonesia comes through importing, and the price of cotton, the raw material for cotton wool/buds/pads as well as the textile industry, soared during 2014. On top of that, in cotton buds, manufacturers were facing burgeoning costs for acquiring plastic seeds, major components in cotton buds. Overall, the increasing costs were gradually transferred to the retail unit prices across the review period, which resulted in slower sales growth than previously estimated.

Competitive Landscape

Despite registering a declining value share, Charmindo Mitra Raharja PT still led cotton wool/buds/pads in 2014 through extensive offerings of various cotton products. The company markets a wide range of cotton products in its portfolio and offers premium as well as economy products. The company’s strength lies in its line of cotton wool/buds/pads under the Charmi brand, which was subject to many innovative product developments during the review period. These developments included cotton swabs, sharp-tip cosmetic cotton buds for the application and removal of mascara, cotton buds for babies, cotton buds for adults, and disposable ear picks as well as spiral-shaped cotton buds for extra efficacy.

Full Report Details at

Industry Prospects

Changing lifestyles, growing urbanisation and a rising population, as well as rising disposable income, will continue to sustain growth for cotton wool/buds/pads in Indonesia across the forecast period. However, growth is anticipated to slow down significantly to just a moderate value CAGR of 3% at constant 2014 prices. Cotton wool/buds/pads will continue to serve mostly the middle-upper-income consumer segment due to its products not being regarded as necessities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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