Polishes in Belarus - New Study Released

Polishes sales are hampered by the non-essential nature of the products for some Belarusian consumers. Consumers remain cautious about spending, preferring lower priced brands, for example, products from Turkey. For many consumers, particularly for elderly consumers and for consumers in rural areas, polish is not considered essential.

Competitive Landscape

The biggest category of polishes in Belarus is shoe polish. As a result, companies which dominate shoe polish sales, also lead overall polishes sales. In 2014 the leading company is Ara AG with a retail value share of 38%.

Industry Prospects

Polishes is predicted to see value sales rise at a CAGR of 3% at constant 2014 prices, and a volume CAGR of 2%. The development of polishes will depend on widening the products’ consumer base. If the economy continues to recover, consumers’ confidence will continue to improve, leading to an increasing consumer base and higher spending on task-specific products, like polish.

Full Report Details at
- http://www.fastmr.com/prod/1036464_polishes_belarus.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Belarus market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Belarus?
* What are the major brands in Belarus?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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