New Study: Cigars in Portugal

Cigars continue to be associated with luxury, with many consumers regarding cigars as expensive and for special occasions, rather than smoking cigars on an everyday basis. While cigars are associated with status, this is not always a positive association, with many viewing cigar smoking as ostentatious. However, attitudes are showing signs of change, particularly when it comes to more affordable cigarillos. Younger smokers and women are notably proving keen to try cigarillos thanks to these products' reasonable pricing and wide selection of flavours.

Competitive Landscape

Scandinavian Tobacco is the clear leader in cigars with 49% volume share thanks to its strong Café Crème brand, followed by Arnold André with its Clubmaster brand accounting for 29% share. These brands have the widest distribution reach within cigars and benefit from their joint dominance of cigarillos. Cigarillos is in turn the dominant product area in overall cigars. Both companies also continued to benefit from strong investment in new product development at the end of the review period, with Scandinavian Tobacco launching Café Crème Finos arôme and Arnold André launching Clubmaster Mini Blue Gold in 2014.

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Industry Prospects

Cigarillos with a filter will see minimum tax rates introduced from 2015 at €60 per 1,000 units, which is likely to have a marked impact on unit price for economy brands in this area. Cigarillos with a filter will notably see minimum tax rates introduced from 2015. Higher taxes are expected to result in around 4% unit price growth at constant 2014 prices in overall cigarillos in the forecast period. These higher taxes will meanwhile reduce the price advantage that cigarillos have over small cigars, thus encouraging some consumers to trade up to the latter area. Higher prices will also dampen volume growth for cigarillos in the forecast period, with less than 2% CAGR expected in the forecast period in comparison to the 13% CAGR seen during the review period. This will also partly be due to consumers shifting further to cross-border purchases of cigarillos as they seek to save money.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Portugal market research report includes:

* Analysis of key supply-side and demand trends

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