New Market Research Report: Nappies/Diapers/Pants in Belarus

From: Fast Market Research, Inc.
Published: Wed Aug 26 2015

Strong volume growth of 10% in 2014 reflected the essential character of nappies/diapers/pants in Belarus, as well as growing consumer trust in products paired with increasing hygiene standards in the country. Current value growth of 23% in 2014, taking into account high volume growth, reflected consumer price-cautiousness, as well as increasing price competition within the category and a commoditisation of products.

Competitive Landscape

Nappies/diapers/pants in Belarus is characterised by the consolidation of strong international players. The leading company in 2014 was Procter & Gamble with a 40% value share, which also recorded the largest value share increase of one percentage point. The brand Pampers benefited from the strongest consumer awareness and its reputation for quality. Procter & Gamble is the largest advertiser within the category, which also supports sales growth.

Full Report Details at

Industry Prospects

Sales of nappies/diapers/pants are set to grow at a CAGR of 4% at constant 2014 prices over the forecast period, while volume sales are expected to grow at a CAGR of 3%. The government is expected to continue to encourage families in Belarus to have more children, which could increase both the birth rate and sales of nappies/diapers/pants. Additionally, increasing consumer trust in products together with growing hygiene standards will also support growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Belarus?
* What are the major brands in Belarus?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

About Fast Market Research

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