"Pet Products in Bulgaria" Published

Pet products benefited strongly from growth in the number of vets in Bulgaria during the review period, with an estimated increase of 17% overall and 3% in 2014 over the previous year. There was also a shift from smaller independent vets to larger and more professional veterinary clinics housing a number of vets. Consumers are increasingly seeking advice from vets in order to ensure optimum health and happiness for their pets, rather than simply visiting vets in times of animal illness. This trend is proving particularly strong among young urban consumers in their 20s and 30s, with these consumers generally having a stronger interest in health issues in comparison to older consumers.

Competitive Landscape

A widening range of cat litter brands is becoming available in Bulgaria, with this likely to impact the share of "other" pet products player Mars in 2015. This company continued to lead sales in 2014 with a value share of 18% but lost over half a percentage point in share due to its Natusan brand facing stronger competition in cat litter. Mars will also continue to suffer due to its focus on "other" pet products, which saw the weakest current value sales growth in pet products in 2014 and is expected to see over half a percentage point decline in 2015.

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Industry Prospects

"Other" pet products is expected to see strong price competition in the forecast period, as affordable products increasingly become available via supermarkets and hypermarkets. Internet retailing sales are also expected to grow as consumers seek bargains online. Consequently, while this product area is expected to see growing volume sales of accessories, toys and housing, it is also expected to see value decline at constant 2015 prices at 9%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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