Consumer and Market Insights: Hot Drinks Market in Hong Kong - New Market Research Report

The Consumer and Market Insights: Hot Drinks Market in Hong Kong report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

* Of the three categories analyzed, Hot Tea will remain the fastest growth category, registering a CAGR of 3.7%
* On-trade sales with 41.1% market share are dominant in the Hot Drinks market in Hong Kong.
* The use of Box outers for packaging Hot Drinks is forecast to grow at a CAGR of 3.0% during 2014-2019
* Nescafe brand in Nestle S.A. has dominant share of 41.0% in the Hot Coffee category.
* Private label has low market penetration of 2.4% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Full Report Details at
- http://www.fastmr.com/prod/1033560_consumer_insights_hot_drinks.aspx?afid=301

Synopsis
The report on the Hot Drinks sector in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
* Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
* Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
* Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
* Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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