Cigarettes in Costa Rica - New Market Research Report

The continued enforcement of the new tobacco legislation, specifically regarding health warnings (on both sides of cigarette packages), which started to be adopted in September 2014, contributed to negative retail volume growth in the category, as did growth in sales of illicit products. The still-emerging impact of the new excise tax and complementary smoking bans (applied since 2012), anti-tobacco lobbying, mass media campaigns and growing health awareness also dampened demand.

Competitive Landscape

Cigarettes in Costa Rica is dominated by two of the world’s largest companies – Tabacalera Costarricense SA, a subsidiary of Philip Morris International, and British American Tobacco Caribbean & Central America. In 2014, these two companies accounted for 58% and 36%, respectively, of retail volume sales in cigarettes in Costa Rica. Both companies enjoy a privileged position within the category, supported by top-of-mind global brands and production systems that benefit from economies of scale.

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Industry Prospects

Besides applying cost/price reduction strategies (such as soft packages), manufacturers are anticipated to focus on their mid-to-low-priced products instead of premium products. As such, flagship brands might permit companies to achieve economies-of-scale savings to maintain their projected profit margins, which were significantly impacted by the recent tax imposition. In terms of innovation, flavour capsule filters and similar innovations are anticipated to keep adding dynamism, especially through mid-priced brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Costa Rica market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Costa Rica?
* What are the major brands in Costa Rica?

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